Geoversity
Turning a rainforest retreat into a must-book experience
Overview:
Geoversity is a sustainability-driven NGO located in the heart of the Panamanian rainforest, offering immersive nature retreats designed to help guests reconnect with the natural world.
Before we began working together, their social presence wasn’t supporting their goals. Content was irregular, low quality, and not aligned with the messaging needed to sell their retreats. Although Geoversity had a solid existing audience, they weren’t reaching new followers, engagement was low, and awareness of their retreat offerings wasn’t growing.
They needed a strategic content approach that would amplify their story, highlight the retreat experience, and bring in travellers who value eco-tourism and environmental impact.
Objective:
To create a consistent, strategic organic social media presence that:
Clearly communicates the value of Geoversity’s nature retreats
Reaches a broader audience of eco-tourism travellers
Converts social interest into real accommodation requests
Strengthens brand awareness and engagement
Showcases the rainforest, the experience, and their mission, in a compelling, scroll-stopping way
The goal: drive more bookings and expand their reach without paid advertising
Impact:
Within just 2 months of launching a strategic organic content plan, Geoversity saw rapid, meaningful growth:
4x Increase in Accommodation Requests
More inquiries and more travellers ready to book — purely from consistent, goal-focused content.
400% Increase in Organic Reach
High-quality, purposeful content reached new eco-travellers, advocates, and potential guests far beyond Geoversity’s existing audience.
Stronger Brand Awareness
Their retreat offerings became clearer, more visible, and more compelling, leading to higher engagement and greater interest from new followers.
Real Conversations, Real Demand
DMs, comments, and inquiries increased as their audience finally understood what Geoversity offered and why it mattered.
Mark Arie - Geoversity
Lucy is truly fantastic! The content she has been providing our organisation is some of the best we’ve received so far. She has been offering rich content that engages many stakeholders. Her photo and video media has been great, along with excellent copywriting integrates with it.
Overview:
Geoversity is a sustainability-driven NGO located in the heart of the Panamanian rainforest, offering immersive nature retreats designed to help guests reconnect with the natural world.
Before we began working together, their social presence wasn’t supporting their goals. Content was irregular, low quality, and not aligned with the messaging needed to sell their retreats. Although Geoversity had a solid existing audience, they weren’t reaching new followers, engagement was low, and awareness of their retreat offerings wasn’t growing.
They needed a strategic content approach that would amplify their story, highlight the retreat experience, and bring in travellers who value eco-tourism and environmental impact.
Objective:
To create a consistent, strategic organic social media presence that:
Clearly communicates the value of Geoversity’s nature retreats
Reaches a broader audience of eco-tourism travellers
Converts social interest into real accommodation requests
Strengthens brand awareness and engagement
Showcases the rainforest, the experience, and their mission, in a compelling, scroll-stopping way
The goal: drive more bookings and expand their reach without paid advertising
Impact:
Within just 2 months of launching a strategic organic content plan, Geoversity saw rapid, meaningful growth:
4x Increase in Accommodation Requests
More inquiries and more travellers ready to book — purely from consistent, goal-focused content.
400% Increase in Organic Reach
High-quality, purposeful content reached new eco-travellers, advocates, and potential guests far beyond Geoversity’s existing audience.
Stronger Brand Awareness
Their retreat offerings became clearer, more visible, and more compelling, leading to higher engagement and greater interest from new followers.
Real Conversations, Real Demand
DMs, comments, and inquiries increased as their audience finally understood what Geoversity offered and why it mattered.
Mark Arie - Geoversity
Lucy is truly fantastic! The content she has been providing our organisation is some of the best we’ve received so far. She has been offering rich content that engages many stakeholders. Her photo and video media has been great, along with excellent copywriting integrates with it.